Game Port
In order to reach the young audience, we needed to produce content that would appeal to their interests and choose the right medium.
Game Port
With the opening of the iGA Youth Lounge, we needed to determine an effective communication strategy that would capture the target audience. In order to reach the young audience, we needed to produce content that would appeal to their interests and choose the right medium.
On YouTube, one of the platforms where young people spend the most time, we created a content format that appeals to their interests: Gameport. In this eight-part series prepared with the delightful presentation of Can Önduygu, each episode featured a different guest. From PUBG to NBA 2K, a fun and conversation-oriented format was designed over a wide range of games.
On YouTube, one of the platforms where young people spend the most time, we created a content format that appeals to their interests: Gameport. In this eight-part series prepared with the delightful presentation of Can Önduygu, each episode featured a different guest. From PUBG to NBA 2K, a fun and conversation-oriented format was designed over a wide range of games.
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