Court Stories with ASICS
On the court, a story is being written, not just a game. As Muse Istanbul, we designed a campaign for ASICS that tells this story through the eyes of Zeynep Sönmez.
Court Stories with ASICS
On the court, a story is being written, not just a game. As Muse Istanbul, we designed a campaign for ASICS that tells this story through the eyes of Zeynep Sönmez.
“Court Stories with ASICS” emphasizes the fighting spirit on the court and how every step turns into a story of transformation. For Zeynep, tennis is not only a physical but also a mental balance of strength. So we combined ASICS' belief in the power of movement with her journey on the court.
In this project, we emphasized Zeynep's speed, endurance and determination on the court, and turned the comfort and performance support offered by ASICS into a powerful story.
On this court, not only a match is being played, but a character is being built.
“Court Stories with ASICS” emphasizes the fighting spirit on the court and how every step turns into a story of transformation. For Zeynep, tennis is not only a physical but also a mental balance of strength. So we combined ASICS' belief in the power of movement with her journey on the court.
In this project, we emphasized Zeynep's speed, endurance and determination on the court, and turned the comfort and performance support offered by ASICS into a powerful story.
On this court, not only a match is being played, but a character is being built.
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